McDonald’s: Buttermilk Crispy Sandwich

Broadcast Commercial Spot (30s)

This project aimed to capture genuine, documentary-style 'man on the street' reactions to the new Buttermilk Chicken Sandwich from everyday people in downtown Chicago. We stationed an unbranded food truck during the busy lunch rush, offering samples to curious passersby without revealing the sandwich’s identity—then surprised them with the big reveal after they had tasted it.